The Public Health Malaysia Facebook page has raised concerns about ROSÉ and Bruno Mars’ new song, "APT." (which refers to a Korean drinking game), suggesting that it promotes negative Western behavior.

In their post, they wrote, "Have you heard the song with the catchy lyrics? Apatue, apatue. Apatue, apatue. Apatue, apatue?"

They emphasized the importance of analyzing the lyrics of popular songs, especially when they gain popularity and are frequently used as background music on social media.

Public Health Malaysia highlighted several lyrics from the song, such as:

"Kissy face, kissy face, sent to your phone but I’m tryna kiss your lips for real. Turn this apatue into a club, I’m talkin’ drink, dance, smoke, freak, party all night."

They pointed out that the term "APT." (short for "apartment") is being used in a seductive context, symbolizing a meeting place that normalizes behavior contrary to Eastern cultural values. They expressed concern over the song being used as background music in social media videos, making it a part of daily life without people realizing it.

“Children may memorize these lyrics without understanding the message. As parents, educators, and members of society, we should be more cautious and aware of the growing influence of uncensored Western culture,” they added.

Public Health Malaysia encouraged the public to analyze the lyrics for themselves.

Reactions from netizens were mixed.

Some agreed, noting that songs today are becoming increasingly inappropriate, while others felt it was harmless as long as people didn’t engage in the behavior described in the song.

“You can listen, just don’t follow. When will you progress, admin?”

“People just enjoying the melody is a problem? You might as well live in a cave.”

“It’s just a song. Don’t be so serious, you’ll age faster.”

“I’m not a fan, but if anyone takes this song seriously, they need to check themselves into a mental hospital.”