Malaysians are increasingly expressing their displeasure toward Western companies that have voiced support for Israel in its conflict with Hamas. In the predominantly Muslim nation, large rallies in favor of Palestine have taken place during what is now called Palestine Solidarity Week.

Prime Minister Anwar Ibrahim's strong condemnation of Israel has fueled resentment against the West, leading Western companies to become targets of the backlash. Messages calling for a boycott of McDonald’s, Burger King, and Starbucks are circulating on social media. Some celebrities have also joined the movement, emphasizing the need for actions beyond protests.

McDonald's is particularly facing criticism in Malaysia for reportedly providing free services to Israel Defense Forces (IDF) personnel involved in the conflict with Hamas. Last month, the US company posted a photo of its staff donating free food to IDF soldiers. In response, McDonald's Malaysia has distanced itself from the Israel branch and announced a contribution of RM1 million (S$286,000) to the Palestine Humanitarian Fund under the Prime Minister’s Department.

Starbucks is also facing backlash as some Malaysians allege that the coffeehouse chain sued its labor union for supporting Palestinians. The impact of the boycott is reflected in a statement from an anonymous Starbucks barista in Malaysia, stating a significant drop in daily earnings from RM30,000 to as low as RM10,000.