Taking an inventive stance on cultural superstitions, the Malaysian establishment Jia Kopitiam has generated significant attention on social media by unveiling a distinctive '2023A' calendar.

This unconventional initiative is designed to circumvent the perceived ill fortune associated with the number '4,' which holds strong associations with death in local beliefs. The online community has widely embraced this creative move.

On December 1, Jia Kopitiam posted a picture of the 2023A calendar on their Facebook page, urging the public to acquire their copies. Accompanying the post was the hashtag “#要咩有咩” (meaning "Ask, and you shall receive"), conveying well-wishes for the realization of aspirations.

The ingenuity of this approach resonated with netizens, prompting many to express their enthusiasm for obtaining one of these distinctive calendars. Amid the comments, a user playfully inquired why the establishment hadn't renamed January 24 as January 23A, underscoring the quirky and original concept embraced by Jia Kopitiam.