Japan Plans to Restrict Access to Popular Instagram Location Near Lawson Store and Mount Fuji

The Paper Break Apr 28, 2024
Japan Plans to Restrict Access to Popular Instagram Location Near Lawson Store and Mount Fuji

Japanese authorities are set to erect a substantial barrier at a popular photography spot in Fujikawaguchiko to obscure the view of Mount Fuji, following numerous complaints about disrespectful behavior from tourists.

The plan entails installing a mesh net up to 2.5 meters high and 20 meters long behind a Lawson convenience store, potentially as soon as next week. This action comes as a response to issues such as littering and disregard for traffic regulations reported by town officials in Fujikawaguchiko.

Expressing regret over the necessity of this measure, a town official explained to AFP that the decision stemmed from the behavior of certain tourists who failed to adhere to rules. Mount Fuji, Japan's highest peak, offers picturesque views from various vantage points in the resort town of Fujikawaguchiko. However, it is the distinct perspective from behind the unassuming Lawson storefront that has garnered attention on social media platforms, often dubbed as "the world's prettiest convenience store" by influencers.

The town official noted that the spot's allure has been amplified through social media, contributing to its popularity among visitors. Interestingly, the official highlighted that the majority of the overcrowding issues are caused by non-Japanese tourists.

Furthermore, the official mentioned instances of unauthorized parking near a dental clinic across the road, with some tourists even resorting to climbing onto the clinic's roof for the perfect photograph.

Despite efforts such as installing traffic signs and issuing warnings through security personnel, the town has decided to resort to the installation of a large screen to obstruct the view as a final measure.

Expressing a sense of disappointment over the situation, the official indicated that the screen is intended to remain in place until improvements are observed.

This action reflects Japan's ongoing efforts to address issues of overtourism, following previous measures such as the prohibition of visitor access to private alleys in Kyoto's geisha district earlier in the year.

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